Twenty years of storms and adversity have only served to make Lifan Industry Group stronger than ever.
LIFAN INDUSTRY GROUP (LIFAN) was founded in 1992. Through great effort, LIFAN has grown to be one of the largest enterprises in China. It specializes in technology development; manufacture, sales, and export of motor vehicles, motorcycles, and engines; and investment in both the financial and sports sectors.
In July 2008 LIFAN entered into an agreement with the American firm AIG, Inc. to form a joint venture enterprise.
LIFAN was awarded the Chinese “Nation Card” in July of 2009, thereby designating it as a model of national economic development. This honor, bestowed by the government, has been awarded to only 100 enterprises since the establishment of the People’s Republic of China.
Beginning on November 25th, 2010, LIFAN became the first private Chinese enterprise involved in the manufacture of automobiles and motorcycles to be listed on the Shanghai Stock Exchange.
In 2011, LIFAN had a sales volume of 18.2 billion RMB and foreign exchange earnings of 624 million USD. Currently LIFAN has registered 2005 domestic and international patents. These include 692 patents for Lifan Motors and this along with its index ranking places LIFAN in a leading position relative to its competitors.
LIFAN’s innovation and strong corporate culture has allowed it to effectively operate in 165 markets, in Southeast Asia, West Asia, Europe, Africa, and South America. Upon receipt of the e-mark certification from the European Union, LIFAN successfully launched automobile, motorcycle, and engine sales in 18 European countries.
Beginning in 2006, Lifan Motors entered the global car market with the introduction of its first sedan, the Lifan 520. The Lifan 620, a car suitable for both business and family use, was introduced in September of 2008. This was followed in 2009 by the launching of the fashionable Lifan 320. 2010 witnessed the introduction of the new Lifan 520, the Lifan 620 CVT, and a minivan. In November of the next year, Lifan Motors held a global launching ceremony at the 2011 Dubai Auto Show for the Lifan X60 SUV. During 2012, Lifan Motors will launch the Lifan 720 along with another, as yet unrevealed, new model.
Currently, there are nearly 10,000 company-owned sales centers worldwide. This distribution network extends to 42 countries, including Greece, Russia, Iran, Algeria, Columbia, the Philippines, etc. In addition, Lifan Motors has established KD plants in Russia, Iran, Ethiopian, Azerbaijan, Uruguay, Iraq, and Myanmar.
The Lifan Motors factory located in the Auto Garden in Chongqing New Northern Zone has an area of 65,000 square meters. With an infusion of 2.4 billion RMB, Lifan Motors has created state-of-the-art punching, welding, painting, general assembly, and engine assembly production lines as well as a dynamic testing line, which guarantees high quality products for the Lifan Motors brand. This facility produces 150,000 cars and 200,000 engines annually.
Lifan Motors Academy owns a modern R&D facility populated by world-class experts in automotive technology and design. The Academy contains both national technology and postdoctoral centers used to execute cutting edge automotive research.
At the beginning of 2010, Lifan Motors brought their Sanxikou minivan factory online. The factory, costing more than 1 billion RMB, has an annual capacity of 50,000 units. The first phase of the project covers more than 300 acres and contains advanced pressing, welding, painting, and assembly lines as well as a whole unit dynamic function test line.
While Lifan Motors has achieved much since its inception, it still has a ways to go to reach its goal of global competitiveness. The employees of Lifan Motors will continue to strive for excellence bringing all of their skills and energies to bear in an effort to make Lifan Motors and the Chinese automotive industry prosperous.
Yin Mingshan, board chairman of LIFAN, has met with and been recognized by a number of China’s leaders, including Hu Jintao, Wen Jiabao, Wu Bangguo, Li Peng, and Zhu Rongji. As the leader of LIFAN, he has given high praise to the people of Lifan Motors for their spirited efforts at overcoming past difficulties and encouraged them to find innovative solutions to future challenges.
LIFAN has always lived by the credo “Come from community, return to community.” As a socially responsible corporation, it has generously given more than 111 million RMB to various community improvement efforts since its inception in 1992. This includes the establishment of 104 Guangcai Schools designed to help low-socioeconomic children receive a quality education. Lifan Motors believes that it is through such efforts that a prosperous and harmonious future will be secured for all of China.
Enjoy Lifan Enjoy Life.